There is no doubt that the African Free Trade Area Treaty will unlock the trade potential in Africa. The hospitality industry will be one of the areas that anticipate a boom as the borders open across the region. The reduction of tariffs by 90% will make services cheaper for the international guests coming to tour the country. Therefore an investment in the hospitality sector like Sultan Palace would not have come at a better time. The impending influx of international tourists from the African countries will drive growth in the hospitality industry. This growth will be buoyed by the increasing income levels as many Africans move into middle-income group giving them more disposable income hence increased purchasing power. The future of Kenya's hospitality industry has never been this bright. Sultan Palace Beach Retreat is ready for guests from Africa and the rest of the world!